Black Friday 2026

Black Friday is the biggest shopping day of the retail year around the world and in Australia, and the Target Black Friday brings offers across the store for the event in late November. It originally began in the United States as the day after Thanksgiving, when stores opened early with deep discounts on popular items such as games, appliances, clothing and toys, so shoppers started their festive shopping in earnest.

In the northern hemisphere it arrives in the darkest stretch of the year, when the evenings draw in and lit-up shopfronts do half the work. So, a long weekend, dark nights and the countdown to Christmas quickly turned Black Friday into the busiest shopping day on the calendar and it has since spread well beyond America. In Australia, Black Friday now marks the point where Christmas shopping really begins and customers can find greats offers on their wishlists ahead of the New Year.

Black Friday always falls on the last Friday in November, so in 2026 Black Friday falls on Friday, November 27th.

Black Friday falls on the last Friday in November each year. In 2026, Black Friday falls on Friday the 27th of November. However, many Black Friday sales in Australia start days before that, as retailers begin rolling out early offers. This year, Target's Black Friday Event will start on Monday the 23rd of November. Stay tuned for our 2026 Black Friday offers by signing up to Target emails, or downloading the Target app.

To prepare for Black Friday, we recommend signing up for Target emails and following us on social media to be the first to know when our offers launch, so you can start shopping right away! Next, decide on your budget, who and what you’re shopping for. This way once our offers launch, prioritise shopping in the categories best suited to the recipients’ interest, or the type of products you are looking for, making it easy to avoid missing out on your Black Friday must-haves.

Cyber Monday is the Monday after Black Friday. Cyber Monday was created to encourage people to shop online by offering online only offers to complement the end of the Black Friday sale period. In 2026, Cyber Monday will be Monday, November 30th 2026 and will involve retailers offering both existing and new deals from the Black Friday sales. It’s a great opportunity for those who may have missed the original Black Friday event to be able to take advantage of a range of offers.

While both Black Friday and Cyber Monday are the biggest shopping days of the year, they fall on different dates and originated for different purposes. Traditionally, Black Friday was an event where people would camp outside physical storefronts for early morning deals, but this has now transitioned to both an in-store and online sale event.

Cyber Monday was originally an online-only event for customers to shop from their computers, and it remains digital through websites and apps, while being able to take advantage of Black Friday offers in store too. The main difference between the two now is the dates, as Black Friday falls on the day after Thanksgiving which in 2026 is November 27th, while Cyber Monday follows three days later on November 30th, 2026.