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Welcome To The Mattel Playroom

At Target, we are excited to be collaborating with Mattel to bring you the Mattel Playroom. Mattel love to make things that make kids smile. Behind all of the awesome toys and amazing games is a deep understanding and respect for the power of play, especially when things are in flux for kids. The power to teach, to grow and to laugh – that’s what keeps us connected. Now, more than ever, taking time to play is not just ok, it’s essential. Our kids need it and so do we. It relaxes and reassures us; it connects us and it’s fun. That’s why we’re building the Mattel Playroom. A virtual, singular source of play and hope for parents and caregivers. Activities and content from Mattel’s amazing brands will now be available in one place.


Play now


Printable activities

Colour, solve puzzles and play games with their favourite characters from Barbie, Hot Wheels, Polly Pocket,
Thomas & Friends, Uno and Fisher Price.

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