LEGO® SMART PLAY™

Meet the LEGO® SMART Play™ System with SMART Bricks, SMART Tags, and SMART Minifigures. Build, interact, and watch your creations come to life!

Pre-order LEGO® SMART Play™

LEGO® sets that play back. Don’t wait, pre-order today!

LEGO® Star Wars SMART Play: Darth Vader’s TIE Fighter 75421

LEGO® Star Wars SMART Play: Luke’s Red Five X-Wing 75423

LEGO® Star Wars SMART Play: Throne Room Duel & A-Wing 75427

Pre-order available online only. While stocks last. Limit of 1 per customer, per transaction. No rainchecks.
Not in conjunction with any other offer. Release date is 1st March 2026.

How does pre-order work? Shop all LEGO® SMART PLAY™

Change the galaxy forever

The LEGO® SMART Play™ System makes every experience uniquely playful and endlessly fun.

How does the LEGO® SMART Play™ System work?

Curious? Here’s how it works and what to expect.

SMART Brick: Reacts to Your Every Move!

Full of cool tech that reacts to twists, taps and more!
It senses SMART Tags and SMART Minifigures to bring play to life!

SMART Tags: Keeps the Fun Going

They tell the SMART Brick what object to behave and sound like. A car? A helicopter? Even a toilet!

SMART Minifigures: Bring Stories to Life

SMART Bricks play unique sounds, moods and reactions for every SMART Minifigure they encounter!

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Discover bricks that play back - LEGO® SMART PLAY™ has landed at Target

Get ready to dive into next-level LEGO fun with the LEGO® SMART Play™ System, where bricks don’t just build—they play back. Whether you’re creating epic adventures, solving clever challenges, or teaming up with friends and family, SMART Play™ opens the door to a whole new world of interactive play.

With SMART Bricks, SMART Tags, and SMART Minifigures, every build comes to life in exciting, unexpected ways. From imaginative storytelling and fast-paced building challenges to brain-teasing puzzles and family favorites, the LEGO® SMART Play™ System brings builders of all ages together for unforgettable experiences.