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Fitbit was built on the idea that fitness is not just about gym time – it’s about every time that you are active, whether that’s walking to work, picking up the groceries or dancing the night away. As everyone’s approach to fitness is different, Fitbit allows you to track your activity using the latest technology. At Target, you’ll find the Fitbit Versa, Fitbit Charge, Fitbit Inspire as well as useful accessories.

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