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Let your child be immersed in the world of make-believe with Barbie! Launched in the 1950s, Barbie is a fashion doll brand that celebrates all that is feminine, delighting both girls and boys with chic outfits and beautiful fashion-forward accessories. Whether you’re looking for a Barbie doll as a birthday present, or Barbie merchandise to create the ideal Barbie world, you’ll find it all here at Target. We also have a range of Barbie clothing that are sure to delight.

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