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The Bra Fit Guide

The Bra Fit Guide

Target bra department

At Target, we realise there’s a better way to buy bras. So we’ve designed the layout of our bra department to make it easy for you to find the style you want. Our bras are displayed in clearly marked categories to help you find your way, with better ticketing to help you find a better fit.

The Bra Fit Guide

The ultimate comfort bra. Wirefree yet supportive for all-day wear.

Wirefree >
The Bra Fit Guide

The perfect everyday bra that creates comfort and a smooth silhouette.

T-Shirt >
The Bra Fit Guide

Lightly padded to enhance your shape and give you a little boost.

Push-Up >

The Bra Fit Guide

Flatters a fuller cup and minimises a full bust.

Minimiser >

The Bra Fit Guide

The multi-way bra that offers maximum versatility.

Strapless >

The Bra Fit Guide

An underwire bra with a soft cup to offer support and a natural silhouette.

Soft Cup >

The Bra Fit Guide

Specifically designed for extra comfort and support during sporting activity. Choose from medium and high-impact styles.

Sports >

The Bra Fit Guide

A wirefree or nursing bra offers comfort and support during pregnancy, when underwire bras should be avoided.

Maternity >

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