For a second year in a row, Target and Kmart are proud to have been named the official National NAIDOC Week poster distribution partner with the National NAIDOC Committee. National NAIDOC Week 2024 will be held from Sunday 7 July to Sunday 14 July.

Target and Kmart are proud to be appointed by National NAIDOC Committee as the Official National NAIDOC Week Poster Distribution Partner for 2024.

This year's National NAIDOC Week Poster features artwork by Deborah Belyea, proud member of the Samuawgadhalgal, Cassowary Clan, whose bloodlines stretch to the people of the top Western Torres Strait islands of Saibai, Dauan, and the Bamaga-Saibai community of Cape York. Titled 'Urapun Muy', Deborah Belyea's artwork is a heart-warming piece that pays tribute to First Nations culture, while the fire represents the sharing of cultural knowledge from one generation to the next, aligning to this year’s NAIDOC Week theme, ‘Keep the Fire Burning! Blak, Loud and Proud'

This year's artwork by Deborah Belyea will be on display in the windows of all Target Deadly stores in celebration of NAIDOC Week. To read more about our Deadly Stores click here.

In the second year of our NAIDOC Week Art Competition, we had some amazing submissions from our First Nations team members.

Target Deadly Stores will feature window displays of the Official NAIDOC Week poster artwork, alongside our very own team member’s artwork and story.

This year we celebrate proud Gubbi Gubbi man Cameron Letondeur from Target North Lakes. See their artwork and story below.


Cameron's artwork embodies the importance behind maintaining cultural knowledge and traditions in Indigenous communities, symbolising the ongoing responsibility to preserve and pass down knowledge to emerging leaders. This piece narrates a deep story about community and country.

The fire burning at the bottom signifies the eternal flame ancestors handed down. The orange shades across each meeting place represent flames kept alive through culture, land, and spirits. The blues symbolise the creeks and river systems running through the land, while the yellows, greens, and reds represent the lush forests and landscapes. The U shapes indicate people coming together to keep the cultural fire burning.


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