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With quality that can't be beaten and a style to suit every home.. at Target.

Here's what you need to know to find a towel that does its job beautifully. We've created this handy guide to help you find the best bath towel options. Dive in & learn all about our type of towels, sizes, fabrics, construction/weight, care & more.

Types of towelling

Grandeur Cotton Towel Range


Our favourite towel

Made from high quality combed cotton for outstanding softness, absorbency and durability. This Grandeur towel comes in a large range of contemporary colours to enhance any Bathroom.

Shop Grandeur Towels >

Luxurious Egyptian Cotton Towel Range


Our most luxurious towel

Our most luxurious towel made from Egyptian long staple cotton, finely spun for a long lasting luxurious feel. The strength of the fibres create a strong and durable towel. The Egyptian towel is available in a palette of classic colours to compliment your Bathroom style.

Shop Egyptian Cotton Towels >

Carlsbury Towel Range


Style and luxury meet to make the perfect towel

This range has a subtle melange texture for a clean contemporary look. In Combed Cotton for softness and absorbency, these towels look great and feel fantastic! Available in Silver, Mint, Navy, and Grey, they will compliment any bathroom setting beautifully.

Shop Carlsbury Towels >

Target Essentials Towel Range


Great for every day value

Simple and functional, our basics essential range has a stylish triple banding and textured fold over hem. This range is available in a selected range of colours at a very affordable price!

Essential Towels Find In Store >

Towel types

We offer five great ranges of towels. Each has its own functionality and use around the home.

Shop Bath Towels

The standard body towel for drying after a shower or bath.

Shop Bath Towels >

Shop Bath Sheets

This towel is a little larger than a bath towel making it great for drying off and wrapping up in, especially for those colder months.

Shop Bath Sheets >

Shop Hand Towels

For drying hands after washing. Handy in the bathroom, powder room, laundry and kitchen. Note: Hand towels get used a lot, so look for durable options when selecting these.

Shop Hand Towels >

Shop Face Washers

These are usually used in and out of the shower and bath, for washing face, hands and face. Also very useful for sponging down the kids.

Shop Face Washers >

Shop Bath Mats

Dense and absorbent, a bath mat is placed on the floor and used as you step in and out of the shower and bath.

Shop Bath Mats >

What size towel do I need?

At Target we provide a full range of sizes to ensure you have all the accessories required for your household. The below chart summarises each of the sizes available in each range.

Collection Face Washer Hand Towel Bath Towel Bath Sheet Bath Mat
Grandeur 33cm x 33cm 40cm x 65cm 69cm x 1.40m 91cm x1.60m 60cm x 90cm
Egyptian 33cm x 33cm 40cm x 65cm 69cm x 1.40m 91cm x1.60m 60cm x 90cm
Carlsbury 33cm x 33cm 40cm x 65cm 69cm x 1.40m 91cm x 1.60m  
Essentials 33cm x 33cm 40cm x 60cm 69cm x 1.37m 75cm x 1.50m 54cm x 75cm

Weights of towelling

Towel weight is measured in grams per square metre (GSM). As a general rule of thumb, the higher the GSM, the heavier and more absorbent the towel will be.

Medium weight towels are just as absorbent but are lighter, cooler and often faster drying compared to heavy towels that feel warm and luxurious when wrapped around you but take much longer to dry.

Egyptian Granduer Quickdry Essentials
650gsm 600gsm 450gm 400gm

How do I care for my towels?

Always wash your new towels in a cool/warm machine wash before you use them. Sometimes it can take a few washes for a towel to achieve its maximum absorbency.

Avoid using fabric softeners and detergents containing optical brighteners which leave a ”coating” on the towelling loops, which in turn reduces their absorbency. We also recommend you avoid using oxidising/chlorine based products.

Tumble drying on a medium heat will give your towels the softest finish. Alternatively, shake your towels and hang them on a washing line, taking care not to leave towels out too long in the hot sun.

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