What’s new
New ways to play
Find their latest wish list favourites in our new arrivals – from Our Generation dolls and accessories to B. Toys and Green Toys.
This is our story
We’re changing the world without ever forgetting to be kids. This is Our Generation.
Doudou et Compagnie
Simply set on a bed or staged, the Doudou et Compagnie soft toys help children to develop their imaginations but above all to create their own universe, enchanted and full of emotions!
Welcome to the world of Squishable
Squishables are ridiculously soft, cuddly, colourful, and conspicuously cute! Made of high-quality materials and designed with love in NYC, Squishables delight kids and adults alike.
Just B. B. You.
Just You.
At the end of the day, kids should B. exactly who they want to B.
100% Recycled Goodness!
Play for the Planet! We believe creating products made free of harm to children and the planet, will nurture young minds and bright futures.
Playful Swedish Design
Kid’s Concepts passion is to contribute to a happy and safe childhood. We design our products with playfulness, function and sustainability in mind.
Welcome to Honeysuck Hollow
Li'l Woodzeez inspire curiosity & wonder in young minds, bringing to life a world of good.