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Target has a new app

With new features and a new design it’s quicker and easier to shop at Target

$10 OFF when you spend $60 on full priced women’s, men’s or kids clothing, sleepwear, footwear, accessories & homewares. ONLINE CODE: SPRING10. Terms and Conditions apply.


Measuring your bra size.

A woman’s breast size will vary over time. At Target, we recommend that you check your measurements yearly to ensure that you’re wearing the correct size bra. You can choose to be fitted by one of our friendly Bra Fitters or alternatively if you prefer to measure yourself we have developed our own special BRA TAPE®.

You can easily determine your body and cup size without having to refer to size charts. The BRA TAPE® is available at Target stores for you to use either in store, or in the privacy of your own home.

If you don’t have access to a Target BRA TAPE® you can use a regular tape measure.

Determine your bra size in two simple measurements using the Target Bra Tape®.

Remember to measure yourself while wearing your best fitting bra. Do not measure over the top of any clothes.

Body size

Measure your body size by placing the Target BRA TAPE® firmly under your bust. Note the body size and colour indicated on the BRA TAPE®. This measurement should be similar to the blouse size that you wear. At Target we have bras in body sizes 8–26.

Cup size

Measure your cup size by turning over the Target BRA TAPE® and placing it firmly (without squashing) around your chest at the fullest part of your bust. Note the cup size indicated on the BRA TAPE®, by the arrow in the same colour as the body size. At Target we have bras in cup sizes AA to E. Selected stores also range F and G cups.

Measuring yourself is the starting point. Assess your correct fit by referring to these articles:

Checklist for a great fit >
Most common fit problems and solutions >


Bra sizing.

You can use this swing chart as a simple guide to moving up & down band size, to help achieve the perfect fit.

Cup sizes are related to body sizes - they are NOT constant across body size. eg. If you are a 12B but would prefer a firmer fit, then the swing size is 10C (Which has the same cup capacity as the 12B but a smaller band size).

Bra conversion chart.

Below is a guide to help convert the under band measurment if you have previously purchased bras internationally.

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