Interview with Sarah-Jane King / Womenswear Fabric & Design Manager
01. What do you like about the Australian fashion market at the moment?
I really like how reactive we are now becoming to catwalk and world influences. There’s a huge amount of creative design happening all over the Australian fashion market and we are Target are embracing this. There’s enhanced competition from on-line retailers and new stores coming to high-street which we have to be ahead of all the time. I also really love the lifestyle in Australia and believe there’s huge potential for Target to be a lifestyle brand that Australian women aspire to wear.
02. What trend are you looking forward to showcasing at this year’s Target Runway at the Virgin Australia Melbourne Fashion Festival?
Runways like Rebecca Taylor, Chloe and Gucci showed trends leaning towards soft blush palettes and soft dressing which you will see in Corsa Como. The nod towards Burberry’s hand painted collection can be seen in our Wilderness story, with khaki featuring strongly and beautiful floral prints anchoring the collection. Rag & Bone and Isabel Marant showed us intarsia chunky knits and Nordic inspired prints, we have channelled this in our Nordic Folk casual collection and touched on the global norm core trend in our Urban Utility story, highlighting the importance of Khaki and military detailing.
03. What looks are you particularly excited about this season and why?
Layering! Drape front sleeveless jackets, shearling vest with skinny denim. Our lace shell tee in soft pink with beautiful tailored pants and our wilderness printed floral suit!
04. How do you see your wardrobe playing out in AW15?
With lots of layering and texture! Knitwear plays a big role in this season’s wardrobe for me, chunky roll necks especially! Hand painted floral prints and loads of stripe!! Ripped jeans are a must have.
05. What are your best tips for looking stylish on a budget this season?
Shop at Target! Invest in key pieces such as stripes, the trench, the skinny jean and the biker jacket these are pieces that will take you through next winter.
06.You can only buy three things from Target, with these rules – one to wear forever, one to update your look for this season and one that you just can’t go without?
Forever: THE PERFECT TRENCH
Update: The perfect shirt in white
Can't go without: Biker jean
07. What is Targets Design Team doing this season to make fashion styles new & exciting?
We are as mentioned following catwalks and the design process, but also investing a lot of our time in sourcing new fabrics and being bold and innovative. By following fabric trends will will ensure our customers see our fantastic quality wether is be in the latest hot trend in our Run Way To Rack or in our Target collection. We are really pushing the boundaries and adding refined details and attention to fit with every garment. Our colour palettes are also very thoroughly thought through so all stories have their own signature whether it be in the print or solids.