As well as the upcoming launch of the 2015 hoodie, over 2000 mentors have received mentor hoodies and t-shirts and all AIME staff are proudly wearing their new uniforms. All apparel has been produced and shipped by Target exclusively for AIME.

AIME has been an amazing success story for many years, supporting Indigenous students to finish high school and fulfil their potential. Target is committed to making a positive difference with Indigenous communities and we are very proud to support AIME and National Hoodie Day 2015,”
Stuart Machin, Managing Director, Target Australia.

The support of Target is enabling them to get on with what they do best; assisting Indigenous students transition to university, employment or further training. Every limited edition hoodie sold goes straight back into the program and brings AIME closer to working with 10,000 Indigenous kids nationally across Australia by 2018.

National Hoodie Day helps raise awareness for AIME, which provides a structured education program for Indigenous kids to access throughout their high schooling experience. Students completing the program are proven to finish school and transition through to university at the same rate as every Australian child – effectively closing the gap in educational outcomes.

In 2010, AIME launched National Hoodie Day to spread the word around Australia that Indigenous equals success. Six AIME hoodies later, it has evolved as a powerful symbol. A symbol for black and white coming together. A symbol for belief. A symbol for change. A symbol for a generation of future leaders who strive to create a culture where for every step you take forward in life, you throw your hand back and bring someone with you. And beyond all, a symbol that inspires us to be better tomorrow than we are today.