Cotton is an important material for Target and supports the livelihoods of over 250 million people around the world. Although the cotton industry has achieved significant improvements in resource efficiency and sustainable farming practices in the past decade, there remain social and environmental challenges in some countries, such as high pesticide and water usage.

As a large cotton user we believe we have a responsibility to source cotton in a way that minimises impacts on the environment and have set a target to source 100 per cent of our cotton as Better Cotton, organic cotton or recycled cotton for our clothing, towel and bedding ranges by July 2021.

Our Partnership with BCI

Better Cotton Initiative

As part of this commitment, Target has recently become a proud member of the Better Cotton Initiative (BCI); the largest cotton sustainability program in the world.

BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future, by developing Better Cotton as a sustainable mainstream commodity. The BCI program achieves this by encouraging continuous improvement in cotton farming practices – such as water usage and land management - by applying best practice standards, training, monitoring and assurance.

BCI is growing rapidly – accounting for nearly 20 per cent of global cotton production and sourced by over 93 brands and retailers around the world.

BCI is truly a shared effort, encompassing people and organisations all the way from farms to fashion and textile brands.

Through our partnership with BCI and our relationships with our suppliers, we’re working together to ensure a brighter future for the cotton industry and those whose lives depend on it.

The Better Cotton standard is our primary mechanism for achieving the 100 per cent commitment, along with recycled cotton and organic cotton.

Since the launch of the commitment, Target has conducted BCI training with over 200 team members and suppliers, and BCI orders have been placed with suppliers of cotton products in Bangladesh, India, Pakistan and China.

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*Excluding footwear, accessories and all functional trims (e.g. zips) and decorative details (e.g. lace or ribbons).

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