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The Alannah & Madeline Foundation

Since 2008, Target has supported the Alannah & Madeline Foundation through our 'Bags for Bags' campaign across Australia, with profits from the sale of our reusable Target bags going to The Alannah and Madeline Foundation's Buddy Bags Program to support children in need. Through these sales, Target has donated over $2.3 million dollars to the Alannah and Madeline Foundation. The Buddy Bags, contain essential items such as pyjamas, toiletries, a journal, book and soft toy are provided to children who are required to leave their homes, often at short notice, due to the threat of violence or abuse.

The Alannah and Madeline Foundation is a national charity aimed at keeping children safe from violence. The Foundation was set up in memory of Alannah and Madeline Mikac, aged 6 and 3, who with their mother and 32 others, were tragically killed at Port Arthur on April 28, 1996. Its vision is that every child will live in a safe and supportive environment.

To learn more about the Alannah & Madeline Foundation:


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