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Bra fitting


85% of Australian women wear bras
that don't fit properly!

Source: Journal of Science & Medicine in Sport. 2010, 13: 568-572

A woman's breast size will vary over time. At Target, we recommend that you check your measurements yearly to ensure that you're wearing the correct size bra.

At Target, we have developed our own special BRA TAPE.® You can easily determine your body and cup size without having to refer to size charts. The BRA TAPE® is available at Target stores for you to use either in store, or in the privacy of your own home. If you don't have access to a Target BRA TAPE® you can use a regular tape measure and refer to the size charts to determine your size.

We have bra fitters in most of our stores to help
you discover your true bra size.

Check with your local store for bra fitting times and availability. Find your nearest store

Target helping you find the bra that fits.

The Bra Book


Buying the right bra is not difficult, it just requires
a little time and some basic knowledge.
The THE BRA BOOK is designed to help you select,
fit and care for a great fitting bra.

Download THE BRA BOOK.

We've got bras that will boost, shape,
smooth and even lift you!

Find out what GOK loves

Target helping you find the bra that fits.

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