WHAT IS URBAN?

Urban In Store

Urban by Target, Target's new smaller store format gives city shoppers access to a specifically tailored selection of Target's great style, quality and value products in convenient locations. Urban by Target stores are unique in design and offer customers a new and differentiated shopping experience.

URBAN STORES ARE UNIQUE IN DESIGN, SO THAT YOU CAN NOW HAVE AN ALL NEW AND EXCITING SHOPPING EXPERIENCE!

FLEMINGTON

Urban by Target Flemington is the result of extensive conversations Target had with members of the local community and their feedback was instrumental in handpicking the available range.

Flemington's Urban by Target will offer the best of Target's fashionable clothing, underwear and accessories for the whole family as well as a great range of everyday items.

Here's some of the great ranges you'll see in your local Urban by Target Flemington Showgrounds store -

  • Hot Options
  • Free Fusion
  • Piping Hot
  • Casual women's clothing
  • City Dressing
  • Maternity
  • Women's accessories
  • Active wear
  • Travesty
  • Moda
  • Maxx
  • City Dressing
  • Mr Big
  • Licensed Kids Clothing
  • Baby essentials
  • Sleepwear, Swimwear, shoes and underwear for the whole family!

Urban In Store

CHAPEL STREET

The first Urban, by Target store is located at 500 Chapel Street Melbourne. It offers the best of our ladieswear, footwear, accessories, intimate apparel, kidswear and babywear, plus a select range of menswear.

Located in the iconic Jam Factory building, the store combines historical architecture with a modern twist through amazing colour schemes and lighting techniques to create a distinctive ambience, just for you.