back to topTarget Australia is a mid-market department store renowned for delivering to its customers great quality and great value apparel and homewares. As one of Australia's most successful retailers our aim is to make stylish living affordable and available to all Australians.
There are now over 290 Target and Target Country stores conveniently located across metropolitan and regional Australia.
• Target - offering customers a full range of products including fashionable women's, men's and children's clothing, underwear, footwear, cosmetics, fragrances, and accessories; the latest designs in homewares, including manchester, bed linen, electrical appliances and décor; and a full range of toys, games and entertainment. Stores average 5,000 square metres of selling space, operate in metropolitan and major regional centres.
• Target Country - providing a limited range of Target merchandise including apparel and soft homewares, designed to meet the needs of the smaller communities in which it operates. Stores average 857 square metres of selling space and operate in smaller regional centres.
The Target story began in 1926 when two men George Lindsay and Alex McKenzie opened a drapery store in Geelong, Victoria after signing a partnership the previous year. The store primarily sold dress fabrics, manchester and furnishings. A pioneer of discount retailing, Lindsay's business policy was: 'Half the Profit, Twice the Turnover'.
After acquiring the original store from Lindsay in 1957, Geoff Betts, John Wade and their team grew Lindsay's original discount retail philosophy from its single store base in Geelong to a statewide multistore business.
By 1968, Lindsay & McKenzie Pty Ltd had grown to 14 small stores around Victoria. Myer Emporium Ltd, recognising the potential for growth, bought the business and the company became Lindsay's Target Pty Ltd.
In March 1973, we became Target Australia Pty Ltd, and in August 1985, the Myer Emporium Ltd and GJ Coles & Coy Ltd merged, becoming Coles Myer Ltd. In 1996 Fosseys and Target merged, and in 1999, Fosseys stores were converted into Target Country, bringing the benefits of our services and fashion to regional and country areas.
In late 2006, the group name changed to Coles Group Ltd after the divestment of Myer, and in November 2007, Target was acquired by Wesfarmers as part of the Wesfarmers acquisition of Coles Group Ltd.