The National SIDS Council of Australia, trading as SIDS and Kids, is a high-profile and well-respected not-for-profit organisation that boasts an enviable history of success. SIDS and Kids is dedicated to saving babies’ lives through the elimination of sudden and unexpected infant deaths, and supporting bereaved families. We deliver on our vision through world class education, research, evidenced based intervention and advocacy.

It comprises a National Office based in Melbourne and nine Member Organisations (MOs) based in the Northern Territory, Queensland, New South Wales, Hunter Region of NSW, ACT, Victoria, Tasmania, South Australia and Western Australia.

Our partnership - Target supported this years SIDS & Kids Red Nose Day by selling promotional merchandise at all stores during the campaign month of June 2009. Included in the merchandise boxes were some exciting items exclusive to Target. The 2009 campaign was very successful with our customers purchasing over $290,000 worth of stock.